Nigerian VAT Explainer

A relatable explanation for taxation

Federal Ministry of Finance Nigeria

Project Type

Motion Graphics

The Story

An explainer video to create a relatable story around the payment and calculation of taxes (VAT) for small business in Nigeria.

The design and animation direction was intentionally kept minimal to allow the message shine through being a very serious subject. We also aimed to keep the character and story relatable using elements such as the Ankara dress for Madam Titi the lead character and the small storefront.

We also tried to maintain a restricted colour palette to keep the visuals in tune with the colours on the Nigerian flag.