Jumia Black Friday

The  Story
We collaborated with the marketing and commercial teams to craft yearly campaigns at different capacities designing Billboards, producing TV and Youtube commercials, Radio Jingles across multiple ventures in Africa.

Each year had a different theme, a different focus, a different approach but similar challenges, a very short deadline (usually over a weekend), and lots of deliverables. The campaigns were deployed across 7 countries in 5 Different Languages (English, French, Arabic, Swahili, and Luganda)

The biggest e-commerce campaigns in Africa.